we deliver value, no matter what.

“The industry has changed a lot over the years. In the late 90’s, serving farmers meant knowing where all the pay-phones were across the Corn Belt. It meant serving hundreds of small seeds companies and thousands of miles in the pickup. Technology has brought more ways to communicate, dramatic crop yield increases and greater consolidation. Still, many of the most important things remain the same. Season after season, farmers are looking for the best ways to grow their crops and care for their families and land. And we continue our mission to come alongside them to help.”

– Bill Haubner, Owner

The Direct Enterprises team, at the national sales meeting in Westfield, IN, July 2025.

Who we are…

Some by design, some by luck, Direct Enterprises has been able to assemble an industry-leading team of individuals with varying backgrounds, unique skills and personal relationships with influencers in agriculture. By leveraging the strengths and relationships of our individual teammates , we are able to provide increased service and support to our customers, and interface with new potential partners delivering unique technologies to growers.


our history…

Timeline infographic celebrating 25 years of DEI from 1996 to 2023, highlighting key milestones and innovations in seed treatment technology.

and the best is yet to come.

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